DropFreak Athlete
Freak Athlete's 120-lb adjustable dumbbells leave prototype — $1,299.99 deposit preorder is live
The most-hyped prototype from HomeGymCon is now a funded preorder: 85, 105 and 120-lb versions at $1,299.99 per pair, a $100 refundable deposit to hold a spot, and an optional $300 cart. Manufacturing has started, the first run is limited, and the end-of-2026 window is explicitly not guaranteed.
DropREP
REP opens Altitude Power Rack preorders with full ecosystem pricing
The Altitude rack starts at $764.99 (reg. $899.99), with the cable attachment from $1,878.49, Smith attachment from $662.99 and a $450 weight-stack upgrade. A standalone Smith Machine Rack Attachment with three bar-path angles opens at $949.99. Preorder prices are discounted off MSRP and ship estimates are stated as not guaranteed.
Price changeREP
REP Strive Curved Treadmill priced at $3,799.99 — and already sold out
REP's curved slat-belt treadmill now has an official price: $3,799.99. The page is showing sold out, so the first allocation moved before most buyers saw a listing. If the clutch-driven free-run and sled-push modes are why you want it, plan around a restock rather than an impulse buy.
DropForce USA
Force USA C20 preorder opens at $6,499; 2027 C10 goes retail-only at $4,699
The C20 sets a new price ceiling for the all-in-one bracket: dual 200-lb stacks upgradeable to 300 lb, cable resistance to 600 lb and 22 attachments, with the ship date still to be announced. The redesigned 2027-model C10 lists at $4,699 but is retail-exclusive — you cannot order it online. A new pin-loaded 'Solitude Series' dual-station line was announced alongside both.
AnnouncementBody-Solid
Body-Solid publishes full GSFR100 specs — still no product page or price
Two official blog posts (July 23 and August 5) detail the all-in-one: dual 210-lb stacks at 2:1, 600-lb Smith bar capacity, 17 lockout positions, a 946-lb frame in 68 x 78 inches, and an In-Home Lifetime Warranty. The watch item is unchanged — no product page exists on bodysolid.com and no price has been stated. This is the direct rival to Force USA's $6,499 C20.
DelayREP / Dialed Motion
REP's Dialed Motion Leg Developer page goes live — and the Q4 2026 date disappears
The official product page is up with a notify-me signup, but the price reads 'Coming Soon', the cart is disabled and the ship-date field is empty. The Q4 2026 target that circulated at HomeGymCon no longer appears anywhere on the page. Separately, REP's Central Leg Roller has now missed its own teased July/Summer 2026 window with no product page, and the Phantom Adjustable Bench and Articulating Trolley Arms still return zero results on REP's site search.
AnnouncementREP
REP forms a Digital Strength Division, with connected equipment due in 2027
REP announced a new division for connected, data-driven strength equipment spanning racks, cable machines and cardio, with capabilities on display beginning in 2027. That puts the biggest name in mid-market home strength on a collision course with Tonal, Speediance and Beyond Power.
CoverageRitFit
RitFit's show-floor names don't exist on RitFit's own site
HomeGymCon lists a 'P9 3D Smith Machine' launching in September and a 'Seal 2-in-1 Linear Row' for Q4 2026 — but neither name, nor 'Mega Multi-Functional', appears anywhere on ritfitsports.com. The live retail naming is M1 PRO / M2, with the LPM2 row attachment at $69.99. Until RitFit's own pages confirm the names, treat the show branding as provisional.
CoverageRogue Fitness
Rogue Air Rhino review units are circulating — Rogue still hasn't posted a price
Garage Gym Reviews ran a full review July 22 and an unboxing July 24, Gear Mashers followed August 6, and the flywheel trainer headlined HomeGymCon's release list. Multi-outlet coverage inside two weeks is the usual signal a launch is landing, but Rogue's own site still shows no price or availability date.
AnnouncementGet RXd
Get RX'd opens its first European warehouse
Announced July 21: initial stock arrives mid-August 2026, with launch pricing for early reservations. Mostly a signal of scale for the Texas brand, but it matters if you're comparing landed prices for RX3 rack hardware outside the US.